§ 154-89. Substitution of noncommercial speech for commercial speech.

Notwithstanding anything contained in this article or the Code to the contrary, any sign erected pursuant to the provisions of this article or the Code with a commercial message may, at the option of the owner, contain a noncommercial message unrelated to the business located on the premises where the sign is erected. The noncommercial message may occupy the entire sign face or any portion thereof. The sign face may be changed from commercial to noncommercial messages or from one noncommercial message to another as frequently as desired by the owner of the sign, provided that the sign is not a prohibited sign or sign-type, and provided that the size, height, setback and other dimensional criteria contained in this article and Code have been satisfied.